BetMGM Privacy Policy

At BetMGM, we are committed to protecting the personal data you share with us when you use our betmgm casino, sportsbook and BetMGM app services. This BetMGM Privacy Policy explains how we collect, use, store and protect your information when you visit betmgm.co.uk, complete betmgm login, or play through our BetMGM casino app on iOS and Android. We are operated by LeoVegas Gaming plc, registered company number C59314, Level 7, The Plaza Business Centre, Bisazza Street, SLM 1640, Sliema, Malta, part of MGM Resorts International, and licensed by the UK Gambling Commission under account number 39198. By creating an account and using our betmgm online casino, you agree to the practices described in this policy.

Information We Collect

We collect personal data at various stages of your relationship with us, including during betmgm sign up bonus registration, account verification, deposits, withdrawals, and ongoing gameplay across our BetMGM casino - real money products.

• We gather identity information such as your full name, date of birth, residential address and contact details when you register for a betmgm login account.
• We collect financial information, including payment method details, to process deposits and withdrawals via VISA, MasterCard, PayPal, Google Pay, Apple Pay and bank transfer.
• We record your gaming and betting activity, including slots played, sportsbook wagers, promotional participation and use of any betmgm bonus code or betmgm promo code.
• We track technical data such as IP address, device type, browser information and location data to confirm you are accessing our services from within the United Kingdom.
• We store communications you send us through live chat, email or our Help Centre, including support requests and complaints.

How We Use Your Data

We use the information we collect to operate our betmgm sportsbook promo code offers, manage your BetMGM Rewards progress, verify your identity, and comply with our legal and regulatory obligations under the UK Gambling Commission licence.

• We use your data to process transactions, confirm eligibility for a betmgm welcome bonus or betmgm casino bonus code offer, and calculate wagering requirements.
• We use your account history to detect fraud, prevent money laundering, and enforce our restriction that accounts and play are limited to customers located in the United Kingdom, including detecting any prohibited use of a VPN.
• Our team uses your contact preferences to send account notifications, responsible gambling information, and, where you have opted in, marketing about our betmgm promo offers.
• We analyse gameplay data to improve our betmgm casino app, our BetMGM app performance, and the overall user experience across desktop and mobile.
• We rely on your data to resolve disputes, including referrals to IBAS, Independent Betting Adjudication Services Limited, where a complaint cannot be settled directly with us.

Legal Basis for Processing

We process your personal data on several legal grounds recognised under UK data protection law. We rely on the performance of our contract with you to operate your account and provide betmgm casino online services. We rely on our legal obligations as a licensed operator to verify age, identity and source of funds. We also rely on our legitimate interests to detect fraud and improve our services, and on your consent where you have opted in to receive marketing communications about a betmgm bonus code for existing users or other promotional content.

Sharing Your Information

We do not sell your personal data. However, we may share your information with trusted third parties in the following circumstances:

• We share data with payment providers such as VISA, MasterCard, PayPal and Apple Pay to process deposits and withdrawals on our platform.
• We share data with identity verification and anti-fraud partners to confirm your name, address and date of birth before you deposit or gamble.
• We share information with regulators, including the UK Gambling Commission, where required by law or licence conditions.
• We may share limited data with affiliate partners solely to attribute registrations made through referral links, such as our exclusive betmgm sign up bonus offers.
• We share data with IBAS when a dispute is escalated for independent adjudication.

Cookies and Tracking Technologies

We use cookies and similar technologies on our website and within our betmgm casino app to remember your preferences, keep you signed in after betmgm login uk, and analyse how you interact with our betmgm sportsbook promo pages. Our cookies also help us present relevant content, such as available bet mgm bonus code offers, and support fraud prevention. You can manage or disable cookies through your browser settings, though this may affect certain features of our services.

Data Retention

We retain your personal data for as long as your account remains active and for a further period afterwards to meet our regulatory, tax and anti-money laundering obligations. We retain transaction records, verification documents and gaming history in line with UK Gambling Commission requirements, even after account closure, unless a longer retention period is required by law.

Your Rights

We recognise that you have rights over your personal data under UK data protection legislation. You can exercise these rights by contacting our support team.

• You have the right to request access to the personal data we hold about you.
• You have the right to ask us to correct inaccurate or incomplete information.
• You have the right to request erasure of your data, subject to our legal retention obligations as a licensed operator.
• You have the right to object to or restrict certain processing, including direct marketing about our betmgm bonus offers.
• You have the right to request a copy of your data in a portable format.
• You have the right to lodge a complaint with the Information Commissioner's Office if you believe we have not handled your data appropriately.

Data Security

We use industry-standard technical and organisational measures to protect your personal data, including encryption, secure servers and restricted internal access. We require that the name on any payment method matches your verified account details, and we do not accept third-party, corporate or business payment methods, which helps us safeguard your funds and identity across our BetMGM casino platform.

Responsible Gambling and Data Use

We use certain account data to support responsible gambling measures, including monitoring deposit patterns and gameplay behaviour. Where necessary, we may use this information to apply limits, restrictions or self-exclusion tools requested by you, in line with our commitment to safer gambling across our betmgm casino - real money environment.

International Data Transfers

As part of the LeoVegas Gaming plc group, we may transfer certain data to group companies or service providers located outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your personal data to the standard required under UK law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. We will notify you of material changes through our website or by email, and we encourage you to review this page periodically when using our betmgm reviews page, app, or online casino services.

Contact Us

If you have questions about this policy or how we handle your personal data, you can contact our support team via live chat, available 24/7, by emailing support@betmgm.co.uk, or through the E-Mail Us form on our website. Unresolved complaints can be referred to IBAS, Independent Betting Adjudication Services Limited, PO Box 62639, London EC3P 3AS, ibasteam@ibas-uk.co.uk, +44 20 7347 5883.